Love the butter story and the creative process. I'll add it to my 'fridge' metaphor. We were working on a pilot for Channel 4 show 11 or 12 years ago. The idea was that people would come up with a challenge but they could only do it with the help of their social followers. Whilst casting we found lots of people who wanted to do some big adventurous challenges. The only problem was we felt they were the kind of people that could do the challenges with their eyes closed - some people are just like that. There was no jeopardy so the challenge and the contestant did feel interesting enough. Then I remembered Tony Hawk's book about hitchhiking around Ireland with a fridge. The inclusion of the fridge changes everything. For me "Stick a fridge on it" became shorthand for "it needs something adding to make it more interesting".
Love the butter story and the creative process. I'll add it to my 'fridge' metaphor. We were working on a pilot for Channel 4 show 11 or 12 years ago. The idea was that people would come up with a challenge but they could only do it with the help of their social followers. Whilst casting we found lots of people who wanted to do some big adventurous challenges. The only problem was we felt they were the kind of people that could do the challenges with their eyes closed - some people are just like that. There was no jeopardy so the challenge and the contestant did feel interesting enough. Then I remembered Tony Hawk's book about hitchhiking around Ireland with a fridge. The inclusion of the fridge changes everything. For me "Stick a fridge on it" became shorthand for "it needs something adding to make it more interesting".