"This is going to be delicious"
This week's best videos, made by and for organisations
Well, here we all are then. Champing at the bit for some sweet video inspiration. Yes I mean champing. I know people always write chomp, but people are wrong. Ok where were we?
This week’s selection includes two great videos made for cancer support campaigns, an enjoyably unhinged Nike claymation, and a barnstorming ode to Sydney Opera House. Chomp on that.
Or go à la carte using these links:
Kim Gehrig and Tim Minchin celebrate 50 years of the Sydney Opera House (4 mins)
When it comes to marking milestone anniversaries, go big or go home. The brilliant Kim Gehrig directs Tim Minchin's ode to Sydney's most famous landmark.
The song is great and the archive material is obviously top-notch, but the layers elevate this – super choreography and various blink-and-you'll-miss it jokes. (Watch on YouTube)
Nike Air Flea 2’s mad Butter Cutter infomercial (1 min)
Do I know what's going on here? No. But do I know why this really tickles my fancy? Also no.
From the moment it popped up on the Nike Sportswear Instagram, I've been low-key obsessed with it. A fake infomercial featuring claymation sports stars is apparently my jam now. (Watch on Instagram)
A day in the life of a Tate Security Officer (3 mins)
I've always found the security staff at art galleries quite fascinating – something about that collision of artistic grandeur and humdrum responsibilities.
In Tate's short film we meet Marcia, who uses her hours in the gallery to develop her own artistic interests. Lovely stuff. (Watch on YouTube)
Arc’teryx’s pursuit of the perfect fit (30 seconds)
An impressive lesson in how to make a short product video – crystal clear about your innovation ("We designed for boobs") and wryly self-aware. (Watch on TikTok)
The Danish Cancer Society plays on FOMO fears (5 mins)
Made in collaboration with The Danish Cancer Society and philanthropic foundation TrygFonden, this is an anti-binge drinking campaign with a difference.
First, it plays on themes younger people can and do care about. Second, it's really funny, running with the central joke way beyond where lesser directors would have stopped. (Watch on Vimeo)
This guy bloody loves Doordash (1 min)
There is something about this guy and his ability to deliver the most ludicrous lines with wide-eyed wonder that makes this way better than it deserves to be. (Watch on TikTok)
La trailer for le Ridley Scott’s Napoleon is l’epic (2 mins)
In the Venn diagram of my interests, Ridley Scott epics and post-revolution French history has long lacked an overlap. Until now. (Watch on YouTube)
Tackling the stigma of sex and cancer (1 min)
One of three films from GIRLvsCANCER to tackle the stigmas around sex and the disease. Makes its important points with warmth and humour, and is all the more powerful thanks to this understated approach. (Watch on YouTube)
Fashion meets tech in this Adobe MAX demo (3 mins)
I like that Adobe didn't put out a separate, specially-made video about this eye-popping re-designable dress.
By using the on-stage footage from the Adobe MAX event – complete with genuine audience delight – it's all the more immediate (and impressive). (Watch on YouTube)
Cirque de Soleil acrobat practices a new move (30 seconds)
Aaaaaaaaarrrrrrrgggggggghhhhhhh, oh, ok, phew. (Watch on Instagram)
“Normalising mediocre storytelling on social because it's "what people want" is a race to the bottom... The feind-ing for stats—the bloodlust for vanity metrics—is the industrialisation of creativity. So how do you future-proof your work? Be more human. Empathy is the most important part of storytelling.”